THE BOOK

Dollars and Sex
How Economics Influences Sex and Love

In Dollars and Sex, economist Marina Adshade converts economic theory into a sexy science by applying the principles of supply and demand and other market forces to matters of love, courtship, sex, intimacy, and marriage.  As she does in her hugely popular blog of the same name, Adshade unlocks the mysteries behind our actions, thoughts, and preferences using engaging research, economic analysis, and humor. The end result is a fascinating look at just how central the interplay of libido, gender, love, power, and economic forces is to the most important choices we make in our lives. Ultimately she shows that every option, every decision and every outcome in matters of sex and love is better understood through economics. Dollars and Sex is published in the United States by Chronicle Books and in Canada by Harper Collins.