Right behind Christmas and Valentine’s Day, Mother’s Day is one of the biggest spending holidays in North America – a trend that is increasing over time. According surveys conducted by National Retail Federation (NRF), the amount consumers expect to spend on their mothers on the second weekend in May has increased from an average of $97.37 in 2003 to $152.52 in 2013; even after controlling for inflation, that is a 20% spending increase in just ten years.
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